You loved it. It was fresh, funny, the epitome of cool.
And then it took all your money and shat in your mouth.
It became a parody of itself. It got to the point when you couldn't defend it. When its antics were no longer kooky, just kacky.
It jumped the shark.
And it's happening all over the world with beer. Craft beer. Black IPA. And twattish breweries like...
... three guesses. We'll vent out spleen tomorrow.
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