Truth be told, we're in a shooting-lazy-fish-in-a-mash-tun-with-a-fucking-twelve-bore mood tonight.
So we almost apologise for choosing Brewdog as our inaugural Jumping The Beer Shark "Shower Of Cunts" award.
We have neither the energy nor the inclination to recap the intense ass-hattery levels of stupidity that the Brewdog publication machine has steamrollered through the clusterfuck bloggerdom. To be true, some of it has been piss-the-mattress funny. Though we're still waiting for that triple-barrel-aged-virgins-kidney-pickled-in-a-oude-gueze-scotch-ale-with-cranberry-blah-blah-blah release.
But for the full-on bullshit of Royal Virility Performance, even us pissed old hacks are flabbergasted. It doesn't matter whether it's really a beer or not. When the Morning Advertiser buys into the bullshit and still can't crow out the facts and figures that BlahDog spout out, you know it's all getting fucked into a cocked hat.
Brewdog have jumped the shark so many times that Jaws has got great fucking gouge marks in his back. But this is so spectacularly meh that we've finally given in and said: Brewdog - You've Triple Salco'd Over The Shark.
PS - if we do buy a bottle, is there any chance it'll actually arrive? On time, securely packaged?
Will it come in a Jiffy ;-)
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